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Professor of Marketing at the College of Business and Economics. Teaches Trust in the General Education program. His Ph.D. is in marketing from Virginia Tech, USA.
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College of Business and Economics, General Education
+374 60 61 2602

Market Research-BUS275
Principles of Marketing-BUS160
Consumer Behavior-BUS262
Pricing Strategy-BUS369
Marketing Management-MGMT361
Marketing Research-BUS365

Trust impact on society and business
Marketing Theory

My view: (Please briefly describe your view on the three concepts below)

Education is the foundation of a society that aims at individual social involvement and self-actualization.
Research provides in an intersubjective way the mechanisms to improve life.
Outreach is the dissemination of knowledge to society and, at the same time, the integration of higher education into society.

Short Bio:

Fanis Varvoglis has a Doctorate in Marketing from Virginia Tech and specializes in Marketing Strategy and Entrepreneurial Decision Making. He is also an internationally certified mediator specializing in corporate disputes. He has been an assistant professor of Marketing at San Diego State University, California, USA, adjunct professor at the University of Macedonia and the University of the Aegean in Greece, and Chair of the Business School at the American College of Thessaloniki. Since 2017 he has been a professor of Marketing at the American University of Armenia. He currently teaches a course in Trust in the general education context and supervises the annual student conference on Trust.
His essays and articles have been published in American, European, and Greek publications, and he has appeared on American and Greek television on issues relating to Marketing. He has implemented and coordinated studies and research in the private sector in Greece and abroad on education and strategy for corporations, startups, and not-for-profit organizations.
He has served as a member of the Advisory Board of the Anatolia School of Business Entrepreneurship Hub from 2014 to 2016. He has been a member of the Faculty Senate of AUA from 2018 to 2020 as Vice Chair and Chair.


2018 ‘The 4Ps Revisited. A Framework Proposal.’ Presented at the annual conference of the Armenia Economic Association, Yerevan, Armenia.

2013 ‘Local Internet Crowd Offers for a Tourist Destination: A Comparative Direct Marketing Analysis of Customer Satisfaction and Intention to Return’. Paper presented at the annual meeting of the Marketing EDGE Research Summit, Chicago, IL, co-authored with Rickman, T. A. & Ryan, T. K.

2002 ‘Psychographic Segmentation in the Service Context: Investigating the Ethnocentric Dimension of Self-Concept in Evaluating Segmentation Effectiveness,’ in Proceedings of The Academy of Marketing Annual Conference: The Marketing Landscape: Signposts for the Future, 2002, Nottingham University Business School, Nottingham, UK, 2-5 July 2002, co-authored with Andronikidis, A.I., Oates, C.J.

1994 "Fostering help-seeking: The impact of clients and caregivers’ perceptions of problem and resolution responsibilities", in Marketing Theory and Applications, Eds. C. Whan Park and Daniel C. Smith, 206, co-authored with David B. Jones.

1991 September, "Why U.S. firms don't buy from Latin American Companies", Journal of Industrial Marketing Management, USA, 20, pages 207-213, co-authored with Masoud Saghafi and Tomas Vega.

1990 "International Industrial Marketing-Mix Management", in Marketing in the 1990s: The impact of Technology, AMA Educators' Proceedings 1990, co-authored with Masoud Saghafi.

1989 "Belief in Subliminal Advertising’s Influence and Locus of Control," in Marketing: Positioning for the 1990’s Ed. Robert L. King, Charleston, SC: Southern Marketing Association, 374-378, co-authored with David B. Jones and Kathleen Krentler.

1989 "Latin American' s Export Marketing Dilemma: Country of Origin Bias", in Enhancing Knowledge Development in Marketing, AMA Educators' Proceedings, co-authored with Masoud Saghafi and Tomas Vega.

1985 "Self-Concept and Retailing Strategy", in Developments in Marketing Science, AMS, vol. 8, co-authored with J. Sirgy, C. Samli, and K. Bahn.

1985 "Affective Social Congruity and Store Patronage", in Developments in Marketing Science, AMS, vol. 8, co-authored with J. Sirgy, C. Samli, and K. Bahn.

1984 "The interrelationship of Utilitarian and Value-Expressive Store-Image Attributes", in Developments in Marketing Science, AMS, vol. 7, co-authored with J. Sirgy.